In the Healthcare Innovators series by Achtung! InnoHealth, Bianca Glang, expert in German-Dutch business relations, reflects on the opportunities and challenges of cross-border expansion in healthcare.
Interviewed by Simeon Atkinson, Managing Director of Achtung! InnoHealth and editor of the Healthcare Innovatorsnewsletter, she highlights:
- Why the Netherlands is considered a hotspot for healthcare innovation and collaboration.
- The role of prevention and Women’s Health in shaping her consulting focus.
- How cultural and linguistic differences impact expansion between the two countries.
- Why the Dutch market, though smaller, serves as a unique testbed and gateway to Europe.
The interview also touches on her personal motivation: driving awareness for Women’s Health and supporting healthcare companies that want to expand successfully across borders.